Written by: Badr Ahmed
The Faculty of Arts at the Capital University launched the visual and audio identity of the training unit in the Department of Media, in a step aimed at developing the educational process and enhancing practical training, under the patronage of Professor Dr. Ahmed Rawi, Dean of the Faculty, and using the latest artificial intelligence applications in media design and production.
Training Unit, Media Department, Capital University
The training unit's Facebook and Instagram pages witnessed the launch of the new identity, which reflects the media department's orientation towards keeping pace with digital transformation and employing modern technologies in preparing media personnel capable of dealing with the tools of the future, in line with the requirements of the media labor market.
The training unit adopted artificial intelligence technologies in designing its logo, visual identity, and audio branding, with the aim of building a distinctive corporate personality and enhancing its digital and media presence, in an experience that combines creativity and modern technology.
The unit also used artificial intelligence applications in the production of promotional materials, posters, promotional videos, and editing work, in addition to creating a group of 3D cartoon characters, representing various disciplines within the media department, including journalism, radio and television, public relations, advertising, editing, and chroma keying techniques.
The experiment was not limited to designing the characters, but they were integrated into the real images of the training unit using artificial intelligence techniques, to appear as if they were actually present within the training environment, in a visual experience that combines reality and digital creativity, and presents the unit’s message in an innovative way that reflects the integration of media disciplines.
The promotional campaign included the production of a series of photos and short videos showcasing the cartoon characters inside the unit's actual headquarters, culminating in the final unveiling of the unit as an integrated training space that brings together various media disciplines in a modern educational environment.
The college affirmed that this initiative represents a practical model for employing artificial intelligence applications in design and digital content creation, and embodies the vision of the Department of Media in preparing media professionals who possess the necessary technical and professional skills to keep pace with the rapid developments in the media and communication sector.
The training unit also aims to enhance cooperation with experts, specialists and media institutions, which contributes to raising the quality of practical training, discovering talents, developing students’ skills and refining their professional experiences, thereby enhancing their readiness to compete in the labor market.
In the same context, Professor Dr. Ahmed Rawi, Dean of the Faculty of Arts at the Capital University, issued a decision assigning Dr. Ingy Lotfy, Assistant Professor in the Department of Media, to the duties of Director of the Training Unit in the department, within the framework of supporting efforts to develop the training system and enhance its role in preparing media personnel qualified for the requirements of the future.
