{"id":8889,"date":"2026-05-17T17:52:38","date_gmt":"2026-05-17T15:52:38","guid":{"rendered":"https:\/\/zoomafricanews.com\/?p=8889"},"modified":"2026-05-17T19:25:04","modified_gmt":"2026-05-17T17:25:04","slug":"%d8%ab%d8%b1%d9%88%d8%a9-%d8%a7%d9%84%d8%b3%d9%88%d8%b4%d9%8a%d8%a7%d9%84-%d9%85%d9%8a%d8%af%d9%8a%d8%a7-%d8%b2%d9%8a%d9%85%d8%a8%d8%a7%d8%a8%d9%88%d9%8a-%d8%aa%d8%b2%d8%a7%d8%ad%d9%85-%d8%b5%d9%86","status":"publish","type":"post","link":"https:\/\/zoomafricanews.com\/fr\/%d8%ab%d8%b1%d9%88%d8%a9-%d8%a7%d9%84%d8%b3%d9%88%d8%b4%d9%8a%d8%a7%d9%84-%d9%85%d9%8a%d8%af%d9%8a%d8%a7-%d8%b2%d9%8a%d9%85%d8%a8%d8%a7%d8%a8%d9%88%d9%8a-%d8%aa%d8%b2%d8%a7%d8%ad%d9%85-%d8%b5%d9%86\/","title":{"rendered":"La richesse des m\u00e9dias sociaux : le Zimbabwe rivalise avec les cr\u00e9ateurs de contenu en termes de profits"},"content":{"rendered":"

\u00c9crit par : Ayman Ragab<\/h4>\n

T\u00e9moignant de la transformation acc\u00e9l\u00e9r\u00e9e de l'\u00e9conomie num\u00e9rique en Afrique, le Zimbabwe a d\u00e9cid\u00e9 de rendre publiques les d\u00e9clarations de revenus des cr\u00e9ateurs de contenu et des influenceurs des m\u00e9dias sociaux, pla\u00e7ant ainsi pour la premi\u00e8re fois des milliers de militants num\u00e9riques sous le r\u00e9gime fiscal.<\/p>\n

Alors que le gouvernement estime que le moment est venu de percevoir sa part des \u201c richesses des m\u00e9dias sociaux \u201d, de nombreux cr\u00e9ateurs pensent que cette d\u00e9cision est pr\u00e9matur\u00e9e et risque de menacer un secteur \u00e9mergent sur lequel les jeunes comptent pour \u00e9chapper au ch\u00f4mage et \u00e0 la crise \u00e9conomique.<\/p>\n

\"\"<\/p>\n

L\u2019Autorit\u00e9 fiscale du Zimbabwe (Zimra) a donn\u00e9 aux cr\u00e9ateurs de contenu locaux jusqu\u2019\u00e0 la fin juin 2026 pour d\u00e9clarer volontairement tout revenu non d\u00e9clar\u00e9 pr\u00e9c\u00e9demment, les avertissant que les contrevenants pourraient faire l\u2019objet d\u2019audits financiers et de poursuites judiciaires.<\/p>\n

Des \u201c j\u2019aime \u201d aux imp\u00f4ts<\/span><\/h4>\n

Les autorit\u00e9s zimbabw\u00e9ennes ont confirm\u00e9 que toute personne percevant des revenus via des plateformes num\u00e9riques \u2014 telles que YouTube, Facebook et TikTok \u2014 est d\u00e9sormais tenue de payer des imp\u00f4ts, notamment l'imp\u00f4t sur le revenu, les cotisations sociales et m\u00eame, dans certains cas, l'imp\u00f4t sur les plus-values.<\/p>\n

Cette d\u00e9cision fait suite \u00e0 une forte augmentation des revenus de certaines c\u00e9l\u00e9brit\u00e9s num\u00e9riques du pays. La c\u00e9l\u00e8bre influenceuse Madam Boss a r\u00e9v\u00e9l\u00e9 lors d'un s\u00e9minaire technologique qu'elle gagnait au moins 20\u00a0000 dollars par mois gr\u00e2ce \u00e0 son contenu, tandis que le cr\u00e9ateur de contenu MamaVie a d\u00e9clar\u00e9 que son revenu mensuel d\u00e9passait les 40\u00a0000 dollars.<\/p>\n

Ces chiffres, ainsi que les influenceurs exhibant leurs voitures de luxe et leurs nouvelles maisons en ligne, ont incit\u00e9 les autorit\u00e9s \u00e0 surveiller de pr\u00e8s le secteur, car il s'agit d'une v\u00e9ritable source de revenus qu'il est impossible d'ignorer.<\/p>\n

\u201c Le gouvernement veut de l\u2019argent avant d\u2019apporter son soutien. \u201d<\/span><\/h4>\n

Mais cette d\u00e9cision a \u00e9t\u00e9 mal accueillie dans les milieux cr\u00e9atifs. Nombreux sont ceux qui, dans le secteur, estiment que le gouvernement cherche \u00e0 g\u00e9n\u00e9rer des recettes sans cr\u00e9er l'environnement n\u00e9cessaire \u00e0 l'essor de l'industrie num\u00e9rique.<\/p>\n

\"\"<\/p>\n

Brian Ncube, coordinateur d'Inkatha Creative Arts, a qualifi\u00e9 cette mesure de \u201c plus exploiteuse que constructive \u201d, soulignant que les cr\u00e9ateurs de contenu au Zimbabwe \u00e9voluent dans un secteur non r\u00e9glement\u00e9, sans soutien, formation ni possibilit\u00e9s de financement.<\/p>\n

Il a ajout\u00e9 que la plupart des plateformes mondiales ne fournissent pas encore d'outils de mon\u00e9tisation complets aux utilisateurs zimbabw\u00e9ens, ce qui rend les revenus des influenceurs instables et incertains.<\/p>\n

Nkobi a d\u00e9clar\u00e9 : \u201c Taxer les personnes qui n'ont pas de sources de revenus stables refl\u00e8te un d\u00e9calage entre les d\u00e9cideurs politiques et la r\u00e9alit\u00e9 de l'\u00e9conomie num\u00e9rique. \u201d.<\/p>\n

La c\u00e9l\u00e9brit\u00e9 ne signifie pas la richesse<\/span><\/h4>\n

Pour sa part, le r\u00e9alisateur et personnalit\u00e9 m\u00e9diatique Majsini Nyoni estime que nombre des vid\u00e9os qui circulent en ligne ne g\u00e9n\u00e8rent pas de v\u00e9ritables profits et que la c\u00e9l\u00e9brit\u00e9 num\u00e9rique est souvent \u00e9ph\u00e9m\u00e8re.<\/p>\n

Il a expliqu\u00e9 que certains cr\u00e9ateurs de contenu ne deviennent une \u201c tendance \u201d que pendant quelques jours ou semaines avant de dispara\u00eetre compl\u00e8tement de la sc\u00e8ne, ajoutant que l'imposition devrait \u00eatre limit\u00e9e \u00e0 ceux qui per\u00e7oivent un revenu r\u00e9el sup\u00e9rieur au seuil d'exon\u00e9ration fiscale.<\/p>\n

Reconnaissance officielle d'une nouvelle industrie<\/span><\/h4>\n

Malgr\u00e9 les critiques, les observateurs estiment que l'imposition de taxes pr\u00e9sente un autre aspect important\u00a0: la reconnaissance officielle par le gouvernement du secteur du contenu num\u00e9rique comme un secteur \u00e9conomique autonome.<\/p>\n

Mais cette reconnaissance doit, selon les experts, s'accompagner d'un soutien concret, comme la cr\u00e9ation de centres de formation num\u00e9rique, l'octroi de pr\u00eats de mat\u00e9riel et l'aide apport\u00e9e aux cr\u00e9ateurs pour acc\u00e9der \u00e0 des programmes de financement internationaux.<\/p>\n

Petros Ndlovu, directeur de Changano Arts Trust, a d\u00e9clar\u00e9 que le gouvernement devait d'abord n\u00e9gocier avec les plateformes de m\u00e9dias sociaux et les syst\u00e8mes financiers pour permettre aux Zimbabw\u00e9ens de percevoir un revenu direct de mani\u00e8re l\u00e9gale et transparente, avant d'exiger qu'ils paient des imp\u00f4ts.<\/p>\n

Entre r\u00e9glementation et \u00e9touffement de la cr\u00e9ativit\u00e9<\/span><\/h4>\n

Nombreux sont ceux qui travaillent dans l'\u00e9conomie num\u00e9rique et qui craignent que la pression fiscale n'entra\u00eene un exode des talents ou un retour des cr\u00e9ateurs de contenu au travail informel, notamment en raison de la multiplicit\u00e9 des frais et de la faiblesse de l'infrastructure num\u00e9rique.<\/p>\n

Dans un pays en proie \u00e0 une crise \u00e9conomique et \u00e0 des perspectives d'emploi limit\u00e9es, l'industrie du contenu est devenue une lueur d'espoir et une source de revenus alternative pour des milliers de jeunes.<\/p>","protected":false},"excerpt":{"rendered":"

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\u0627\u0644\u0636\u0631\u064a\u0628\u064a\u0629 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629. \u0648\u0628\u064a\u0646\u0645\u0627 \u062a\u0631\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0623\u0646 \u0627\u0644\u0648\u0642\u062a \u0642\u062f \u062d\u0627\u0646 \u0644\u062a\u062d\u0635\u064a\u0644 \u0646\u0635\u064a\u0628\u0647\u0627 \u0645\u0646 \u201c\u062b\u0631\u0648\u0629 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u201d\u060c \u064a\u0639\u062a\u0628\u0631 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u062f\u0639\u064a\u0646 \u0623\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u062c\u0627\u0621 \u0642\u0628\u0644 \u0623\u0648\u0627\u0646\u0647\u060c …<\/p>","protected":false},"author":9,"featured_media":8891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,48,34,217],"tags":[3393,3246,3391,3392,597,3395,3394],"class_list":["post-8889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africanews","category-reports","category-africa-business","category-slider","tag-3393","tag-3246","tag-3391","tag-3392","tag-597","tag-3395","tag-3394"],"yoast_head":"\n\u062b\u0631\u0648\u0629 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.. \u0632\u064a\u0645\u0628\u0627\u0628\u0648\u064a \u062a\u0632\u0627\u062d\u0645 \u0635\u0646\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0641\u064a \u0627\u0644\u0623\u0631\u0628\u0627\u062d - Zoom Africa News<\/title>\n<meta name=\"description\" content=\"\u0641\u064a \u062e\u0637\u0648\u0629 \u062a\u0639\u0643\u0633 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