{"id":18860,"date":"2026-07-04T09:03:22","date_gmt":"2026-07-04T07:03:22","guid":{"rendered":"https:\/\/zoomafricanews.com\/?p=18860"},"modified":"2026-07-04T09:03:22","modified_gmt":"2026-07-04T07:03:22","slug":"%d8%aa%d9%88%d9%86%d8%b3-%d8%b9%d9%84%d9%89-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d8%a7%d9%84%d8%b9%d8%a7%d9%84%d9%85%d9%8a%d8%a9-%d9%82%d8%b7%d8%a7","status":"publish","type":"post","link":"https:\/\/zoomafricanews.com\/fr\/%d8%aa%d9%88%d9%86%d8%b3-%d8%b9%d9%84%d9%89-%d8%ae%d8%b1%d9%8a%d8%b7%d8%a9-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1-%d8%a7%d9%84%d8%b9%d8%a7%d9%84%d9%85%d9%8a%d8%a9-%d9%82%d8%b7%d8%a7\/","title":{"rendered":"La Tunisie sur la carte de l'investissement mondial : des secteurs prometteurs qui attirent les capitaux \u00e9trangers"},"content":{"rendered":"

\u00c9crit par : Mohammed Omran\u00a0<\/strong><\/span><\/p>\n

La Tunisie continue de renforcer ses efforts pour attirer les investissements \u00e9trangers, \u00e0 travers une strat\u00e9gie visant \u00e0 soutenir la croissance \u00e9conomique, cr\u00e9er des emplois et renforcer la comp\u00e9titivit\u00e9. Cela passe par la mise en avant de secteurs \u00e0 forte valeur ajout\u00e9e, tout en b\u00e9n\u00e9ficiant de sa proximit\u00e9 g\u00e9ographique avec l'Europe et de son r\u00e9seau d'accords commerciaux avec de nombreux march\u00e9s.<\/p>\n

La Tunisie sur la carte de l'investissement mondial : des secteurs prometteurs qui attirent les capitaux \u00e9trangers<\/span><\/h2>\n

 <\/p>\n

Les industries m\u00e9caniques et \u00e9lectriques figurent en t\u00eate des secteurs attractifs pour les investissements, puisqu'elles repr\u00e9sentent environ 50% des exportations industrielles, avec en t\u00eate la fabrication de composants automobiles et a\u00e9ronautiques, gr\u00e2ce \u00e0 leur int\u00e9gration dans les cha\u00eenes d\u2019approvisionnement europ\u00e9ennes, \u00e0 la disponibilit\u00e9 d\u2019une main-d\u2019\u0153uvre qualifi\u00e9e et \u00e0 une infrastructure industrielle de pointe.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Alors que le secteur des technologies de l'information et de la communication conna\u00eet une croissance rapide, regroupant plus de 1800 entreprises, soutenues par un \u00e9cosyst\u00e8me int\u00e9gr\u00e9 de startups et des programmes gouvernementaux pour encourager l'innovation et la transformation num\u00e9rique, cela a renforc\u00e9 la position de la Tunisie en tant que destination d'investissement pour les logiciels et les services num\u00e9riques.<\/p>\n

Dans le secteur de l'\u00e9nergie, le gouvernement intensifie ses investissements dans les projets d'\u00e9nergies renouvelables, notamment l'\u00e9nergie solaire et l'\u00e9nergie \u00e9olienne, dans le cadre d'un plan visant \u00e0 porter la part des \u00e9nergies renouvelables \u00e0 30% de la production d'\u00e9lectricit\u00e9 d'ici 2030.<\/p>\n

L'industrie pharmaceutique figure parmi les secteurs prometteurs, les usines locales couvrant environ 70% des besoins du march\u00e9 tunisien, tandis que les opportunit\u00e9s d'exportation vers les march\u00e9s africains ne cessent de cro\u00eetre, aux c\u00f4t\u00e9s de l'industrie agroalimentaire, qui repr\u00e9sente pr\u00e8s de 10% du total des exportations tunisiennes, b\u00e9n\u00e9ficiant du d\u00e9veloppement du secteur de la transformation agricole.<\/p>\n

Le secteur de la fabrication de composants a\u00e9ronautiques suscite un int\u00e9r\u00eat croissant, regroupant plus de 80 entreprises op\u00e9rant dans les cha\u00eenes d'approvisionnement mondiales, tandis que le secteur des textiles et v\u00eatements techniques continue de performer fortement, offrant plus de 150 000 emplois, avec une demande europ\u00e9enne soutenue pour les produits tunisiens.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

Dans ce contexte, le directeur g\u00e9n\u00e9ral de l'Agence de promotion de l'investissement ext\u00e9rieur, Jalal Labidi, s'attend \u00e0 ce que les d\u00e9veloppements s\u00e9curitaires dans la r\u00e9gion du Moyen-Orient contribuent \u00e0 renforcer la position de la Tunisie en tant que destination d'investissement attrayante, et potentiellement comme un \u201d refuge strat\u00e9gique \u201d pour les investisseurs \u00e9trangers d\u00e9sireux d'acc\u00e9der aux march\u00e9s europ\u00e9ens.<\/p>\n

Il a expliqu\u00e9, dans un entretien avec l'agence tunisienne de presse TAP (Tunis Afrique Presse), que la proximit\u00e9 de la Tunisie avec l'Europe lui conf\u00e8re un avantage concurrentiel, qui a incit\u00e9 des investisseurs d'Asie du Sud-Est et d'Europe de l'Est \u00e0 intensifier leurs visites d'exploration, tout en exprimant une r\u00e9elle volont\u00e9 d'implanter leurs projets dans le pays pour rapprocher les cha\u00eenes d'approvisionnement du consommateur europ\u00e9en.<\/p>\n

Concernant les r\u00e9percussions des tensions r\u00e9gionales sur le secteur de l'\u00e9nergie, le Secr\u00e9taire d'\u00c9tat charg\u00e9 de la Transition \u00e9nerg\u00e9tique, Wael Chouchane, a confirm\u00e9 que le gouvernement \u00e9tait pr\u00eat \u00e0 prendre les mesures financi\u00e8res et logistiques n\u00e9cessaires pour faire face \u00e0 toute augmentation des prix mondiaux du p\u00e9trole, afin d'assurer la stabilit\u00e9 du climat d'investissement.<\/p>\n

La Tunisie a enregistr\u00e9, fin de l'ann\u00e9e derni\u00e8re, des flux d'investissements d\u00e9passant les 3,5 milliards de dinars, avec des pr\u00e9visions de 4 milliards de dinars au cours de l'ann\u00e9e en cours, stimul\u00e9s par l'attractivit\u00e9 du secteur industriel et l'expansion des projets d'\u00e9nergies renouvelables.<\/p>\n

La France, l'Allemagne et l'Italie continuent de dominer la liste des investisseurs \u00e9trangers en Tunisie, aux c\u00f4t\u00e9s de nouveaux investisseurs recherchant un environnement commercial offrant une efficacit\u00e9 logistique et un acc\u00e8s rapide aux march\u00e9s mondiaux, ce qui renforce la contribution de l'investissement \u00e9tranger \u00e0 l'\u00e9conomie nationale.<\/p>\n

\"\"<\/p>\n

Dans le cadre de l'am\u00e9lioration du climat des affaires, les autorit\u00e9s tunisiennes s'emploient \u00e0 moderniser la l\u00e9gislation d'investissement, \u00e0 simplifier et \u00e0 num\u00e9riser les proc\u00e9dures administratives, \u00e0 accorder des incitations juridiques, financi\u00e8res et fiscales, en plus du lancement d'une carte d'investissement nationale mettant en \u00e9vidence les avantages concurrentiels de chaque r\u00e9gion, dans le but d'orienter les investissements vers les secteurs les plus prometteurs et de renforcer l'int\u00e9gration de la Tunisie dans les cha\u00eenes de valeur mondiales.<\/p>","protected":false},"excerpt":{"rendered":"

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…<\/p>","protected":false},"author":14,"featured_media":18866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,217],"tags":[7510,7508,7509,563,73],"class_list":["post-18860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-business","category-slider","tag-7510","tag-7508","tag-7509","tag-563","tag-73"],"yoast_head":"\n\u062a\u0648\u0646\u0633 \u0639\u0644\u0649 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.. \u0642\u0637\u0627\u0639\u0627\u062a \u0648\u0627\u0639\u062f\u0629 \u062a\u062c\u0630\u0628 \u0631\u0624\u0648\u0633 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629 - Zoom Africa News<\/title>\n<meta name=\"description\" content=\"\u062a\u0648\u0627\u0635\u0644 \u062a\u0648\u0646\u0633 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