{"id":1840,"date":"2026-04-07T10:16:32","date_gmt":"2026-04-07T08:16:32","guid":{"rendered":"https:\/\/zoomafricanews.com\/?p=1840"},"modified":"2026-04-07T10:44:32","modified_gmt":"2026-04-07T08:44:32","slug":"%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%ad%d8%a9-%d9%81%d9%8a-%d9%83%d9%8a%d9%86%d9%8a%d8%a7","status":"publish","type":"post","link":"https:\/\/zoomafricanews.com\/fr\/%d8%a7%d9%84%d8%b3%d9%8a%d8%a7%d8%ad%d8%a9-%d9%81%d9%8a-%d9%83%d9%8a%d9%86%d9%8a%d8%a7\/","title":{"rendered":"Les recettes touristiques du Kenya devraient atteindre un niveau record en 2025, avec l'augmentation du nombre de visiteurs."},"content":{"rendered":"

La ministre k\u00e9nyane du Tourisme et de la Faune, Rebecca Miano, a d\u00e9clar\u00e9 que le secteur Tourisme<\/a> Le pays a g\u00e9n\u00e9r\u00e9 des recettes de 500 milliards de shillings (3,84 milliards de dollars) en 2025, soit une augmentation de 101 030 milliards de dollars par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, avec un nombre record de 7,9 millions de visiteurs, contre 7,6 millions en 2024.<\/p>\n

Le tourisme int\u00e9rieur au Kenya a repr\u00e9sent\u00e9 5,2 millions de visiteurs sur le total des visiteurs, et l'Afrique reste la principale source d'arriv\u00e9es internationales avec 471 TP3T, suivie de l'Europe avec 251 TP3T.<\/p>\n

\"\"<\/p>\n

Le tourisme int\u00e9rieur au Kenya<\/h1>\n

Miano a d\u00e9clar\u00e9 : \u00ab Il ne fait aucun doute que le tourisme int\u00e9rieur est un pilier essentiel qui soutient la demande et prot\u00e8ge le secteur des chocs externes. \u00bb.<\/p>\n

Ce nouveau record marque la cinqui\u00e8me ann\u00e9e cons\u00e9cutive de croissance des recettes dans ce secteur au Kenya et confirme son redressement apr\u00e8s le ralentissement provoqu\u00e9 par la pand\u00e9mie de COVID-19. En 2020, les recettes avaient chut\u00e9 de 701\u00a0000 milliards de shillings kenyans par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, pour atteindre 88,5 milliards de shillings, suite \u00e0 la suspension des vols internationaux et \u00e0 la fermeture des parcs nationaux et des r\u00e9serves priv\u00e9es.<\/p>\n

\"\"<\/p>\n

Le Kenya a accueilli 870\u00a0465 touristes internationaux en 2021, un chiffre qui a plus que doubl\u00e9 en 2023, d\u00e9passant les deux millions. En 2024, le Kenya est devenu la destination touristique la plus visit\u00e9e d\u2019Afrique de l\u2019Est, devan\u00e7ant la Tanzanie, gr\u00e2ce \u00e0 son littoral sur l\u2019oc\u00e9an Indien, ses attraits naturels, sa faune diversifi\u00e9e et le tourisme d\u2019affaires.<\/p>\n

\"\"<\/p>\n

Mesures gouvernementales au Kenya<\/h3>\n

Miano n'a pas pr\u00e9cis\u00e9 les raisons de la croissance du secteur. Kenya<\/a>Cependant, l'ann\u00e9e 2024 a \u00e9t\u00e9 marqu\u00e9e par une s\u00e9rie de mesures visant \u00e0 dynamiser le secteur touristique et \u00e0 am\u00e9liorer le climat des affaires. En mars 2025, le Kenya a simplifi\u00e9 les proc\u00e9dures d'entr\u00e9e \u00e0 l'a\u00e9roport international Jomo Kenyatta de Nairobi, notamment en supprimant l'obligation d'une autorisation de voyage \u00e9lectronique (AVE) pour les ressortissants africains.<\/p>\n

L\u2019Office du tourisme du Kenya, en collaboration avec BBC Storyworks, a lanc\u00e9 une campagne mondiale intitul\u00e9e \u201c Un voyage au c\u0153ur sauvage de l\u2019Afrique de l\u2019Est \u201d. Cette campagne vise \u00e0 attirer des touristes \u00e0 fort pouvoir d\u2019achat tout en cr\u00e9ant des opportunit\u00e9s d\u2019emploi dans les zones rurales gr\u00e2ce \u00e0 la randonn\u00e9e, aux sports de plein air, aux safaris sp\u00e9cialis\u00e9s et \u00e0 l\u2019\u00e9cotourisme communautaire.<\/p>\n

\"\"<\/p>\n

Le gouvernement k\u00e9nyan a \u00e9galement accord\u00e9 une exemption de visa aux citoyens de la plupart des pays africains pour des s\u00e9jours de 60 ou 90 jours, selon leur pays d'origine.<\/p>\n

En septembre 2025, l'Office du tourisme du Kenya a sign\u00e9 un partenariat strat\u00e9gique avec Visa afin de tirer parti de l'expertise de la soci\u00e9t\u00e9 am\u00e9ricaine de paiements en mati\u00e8re d'analyse et de num\u00e9risation des transactions. Gr\u00e2ce \u00e0 la plateforme Government Insights Hub de Visa, les autorit\u00e9s k\u00e9nyanes ont acquis des outils pour analyser les flux de visiteurs, identifier les p\u00e9riodes de forte affluence touristique, comprendre les pr\u00e9f\u00e9rences r\u00e9gionales et le comportement des consommateurs, et adapter leurs priorit\u00e9s en mati\u00e8re de marketing et d'investissement en cons\u00e9quence.<\/p>\n

Les autorit\u00e9s k\u00e9nyanes se sont fix\u00e9 pour objectif d'accueillir 5 millions de visiteurs internationaux et 5 millions de touristes nationaux d'ici 2027. Atteindre ce niveau renforcerait la position du Kenya face \u00e0 la Tanzanie et \u00e0 l'Ouganda, m\u00eame si cela resterait en de\u00e7\u00e0 des performances de pays comme l'\u00c9gypte et le Maroc, qui investissent massivement dans les infrastructures, la capacit\u00e9 h\u00f4teli\u00e8re et la promotion.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

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