{"id":15006,"date":"2026-06-18T14:22:04","date_gmt":"2026-06-18T12:22:04","guid":{"rendered":"https:\/\/zoomafricanews.com\/?p=15006"},"modified":"2026-06-18T14:22:04","modified_gmt":"2026-06-18T12:22:04","slug":"%d9%85%d9%86-%d9%85%d8%ae%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%84%d8%ac%d9%88%d8%a1-%d8%a5%d9%84%d9%89-%d9%82%d9%85%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d8%b9%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/zoomafricanews.com\/fr\/%d9%85%d9%86-%d9%85%d8%ae%d9%8a%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%84%d8%ac%d9%88%d8%a1-%d8%a5%d9%84%d9%89-%d9%82%d9%85%d8%a9-%d8%a7%d9%84%d8%a3%d8%b9%d9%85%d8%a7%d9%84-%d8%a7%d9%84%d8%b9%d8%a7%d9%84\/","title":{"rendered":"Des camps de r\u00e9fugi\u00e9s aux sommets du monde des affaires : comment Yebra Tsfazegi a-t-il transform\u00e9 l'Afrique en un moteur de croissance de plusieurs milliards de dollars ?"},"content":{"rendered":"

\u00c9crit par Omnia Hassan<\/p>\n

Dans le monde des affaires domin\u00e9 par les soci\u00e9t\u00e9s multinationales, Yebra Tsvazgi s'est impos\u00e9 comme l'un des dirigeants les plus en vue. Afrique<\/a> Ceux qui ont su briser les barri\u00e8res traditionnelles et prouver la capacit\u00e9 des talents africains \u00e0 diriger les plus grandes institutions mondiales.<\/p>\n

Cet homme, qui menait une vie de r\u00e9fugi\u00e9 et de d\u00e9placements entre plusieurs pays, a pris la direction des op\u00e9rations de General Electric en Afrique, accomplissant un exploit exceptionnel en faisant passer les revenus de l'entreprise sur le continent d'environ 150 millions de dollars \u00e0 3,8 milliards de dollars en seulement trois ans.<\/p>\n

Un voyage qui a commenc\u00e9 au c\u0153ur de la souffrance<\/h2>\n

Tesfazege est n\u00e9 \u00e0 Asmara, capitale de l'\u00c9rythr\u00e9e, o\u00f9 les sc\u00e8nes d'in\u00e9galit\u00e9 sociale et de troubles politiques ont forg\u00e9 sa conscience pr\u00e9coce des enjeux de justice et d'\u00e9galit\u00e9. Face \u00e0 l'escalade de la violence dans son pays, il a \u00e9t\u00e9 contraint de se d\u00e9placer entre l'\u00c9thiopie, la Su\u00e8de et l'Arabie saoudite \u2013 exp\u00e9riences qui ont forg\u00e9 son caract\u00e8re et lui ont conf\u00e9r\u00e9 une capacit\u00e9 exceptionnelle d'adaptation \u00e0 diff\u00e9rents environnements sans renier son identit\u00e9 culturelle.<\/p>\n

\"\"<\/p>\n

Test d'int\u00e9grit\u00e9 et d\u00e9veloppement du leadership<\/h2>\n

Alors qu'il travaillait sur un immense projet de production d'\u00e9lectricit\u00e9 en Arabie saoudite, Tsvazgi a travers\u00e9 une grave crise professionnelle apr\u00e8s avoir fait l'objet d'une enqu\u00eate de 11 mois suite \u00e0 des diff\u00e9rends administratifs et \u00e0 des accusations concernant son int\u00e9grit\u00e9.<\/p>\n

Malgr\u00e9 les pressions, il a maintenu une politique de transparence et de gouvernance rigoureuse, et l'enqu\u00eate s'est conclue par son acquittement total. Cette exp\u00e9rience a \u00e9t\u00e9 un tournant d\u00e9cisif qui a renforc\u00e9 sa conviction que le v\u00e9ritable leadership repose sur des principes, et non sur le pouvoir.<\/p>\n

\u00ab\u00a0The African Dream Team\u00a0\u00bb change les r\u00e8gles du jeu<\/h2>\n

Lorsqu'il a pris la direction de General Electric Africa, il a pris la d\u00e9cision audacieuse de mettre fin au recours aux interm\u00e9diaires et aux agents et de les remplacer par des dirigeants africains locaux poss\u00e9dant une connaissance plus approfondie des march\u00e9s, des cultures et des besoins r\u00e9els des clients. Il a baptis\u00e9 cette strat\u00e9gie \u00ab\u00a0l'\u00e9quipe de r\u00eave africaine\u00a0\u00bb.<\/p>\n

Cette transformation a permis de r\u00e9duire les co\u00fbts et d'accro\u00eetre la confiance des gouvernements et des clients, et a \u00e9tendu l'activit\u00e9 de l'entreprise dans les domaines de l'\u00e9nergie, de la sant\u00e9, de l'aviation et des infrastructures, faisant de l'Afrique l'une des r\u00e9gions les plus dynamiques et les plus rentables de l'entreprise.<\/p>\n

L'int\u00e9gration est un avantage concurrentiel, et non un simple slogan d'entreprise.<\/h2>\n

Tsvazgi estime que le succ\u00e8s des institutions est li\u00e9 \u00e0 leur capacit\u00e9 \u00e0 tirer parti de la diversit\u00e9 et \u00e0 valoriser les talents locaux, et il pr\u00e9vient que les pr\u00e9jug\u00e9s traditionnels n'ont pas disparu, mais ont pris des formes plus complexes, notamment dans les syst\u00e8mes d'intelligence artificielle et les processus de recrutement num\u00e9riques.<\/p>\n

Son message le plus important reste que le talent existe partout, mais que les opportunit\u00e9s ne sont pas toujours offertes de mani\u00e8re \u00e9gale, et que l'autonomisation des talents locaux n'est pas seulement une obligation morale, mais l'un des secrets les plus importants du succ\u00e8s et d'une croissance durable sur les march\u00e9s mondiaux.<\/p>","protected":false},"excerpt":{"rendered":"

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\u0627\u0644\u0623\u0641\u0631\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0623\u0643\u0628\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629. \u0641\u0642\u062f \u0627\u0646\u062a\u0642\u0644 \u0627\u0644\u0631\u062c\u0644 \u0645\u0646 \u062d\u064a\u0627\u0629 \u0627\u0644\u0644\u062c\u0648\u0621 \u0648\u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0639\u062f\u0629 \u062f\u0648\u0644 \u0625\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0631\u0643\u0629 \u062c\u0646\u0631\u0627\u0644 \u0625\u0644\u0643\u062a\u0631\u064a\u0643 \u0641\u064a \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c …<\/p>","protected":false},"author":11,"featured_media":15007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,217],"tags":[1628,899,388,284,289],"class_list":["post-15006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports","category-slider","tag-1628","tag-899","tag-388","tag-284","tag-289"],"yoast_head":"\n\u0645\u0646 \u0645\u062e\u064a\u0645\u0627\u062a \u0627\u0644\u0644\u062c\u0648\u0621 \u0625\u0644\u0649 \u0642\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.. \u0643\u064a\u0641 \u062d\u0648\u0644 \u064a\u0628\u0631\u0627 \u062a\u0633\u0641\u0627\u0632\u063a\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u0646\u0645\u0648 \u0628\u0645\u0644\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a\u061f - Zoom 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