{"id":13535,"date":"2026-06-11T19:54:09","date_gmt":"2026-06-11T17:54:09","guid":{"rendered":"https:\/\/zoomafricanews.com\/?p=13535"},"modified":"2026-06-11T19:54:09","modified_gmt":"2026-06-11T17:54:09","slug":"%d8%a3%d9%83%d8%a8%d8%b1-%d8%a8%d9%86%d9%88%d9%83-%d8%ac%d9%86%d9%88%d8%a8-%d8%a5%d9%81%d8%b1%d9%8a%d9%82%d9%8a%d8%a7-%d8%aa%d8%af%d8%ae%d9%84-%d9%85%d9%86%d8%a7%d9%81%d8%b3%d8%a9-%d8%b4%d8%b1%d8%b3","status":"publish","type":"post","link":"https:\/\/zoomafricanews.com\/fr\/%d8%a3%d9%83%d8%a8%d8%b1-%d8%a8%d9%86%d9%88%d9%83-%d8%ac%d9%86%d9%88%d8%a8-%d8%a5%d9%81%d8%b1%d9%8a%d9%82%d9%8a%d8%a7-%d8%aa%d8%af%d8%ae%d9%84-%d9%85%d9%86%d8%a7%d9%81%d8%b3%d8%a9-%d8%b4%d8%b1%d8%b3\/","title":{"rendered":"Les plus grandes banques d'Afrique du Sud se livrent \u00e0 une concurrence f\u00e9roce pour attirer les entreprises de taille moyenne."},"content":{"rendered":"

\u00c9crit par Ziad Abdel Fattah :<\/strong><\/p>\n

La concurrence s'intensifie entre les plus grandes banques sud-africaines pour conqu\u00e9rir le segment des entreprises. Taille moyenne<\/a>Apr\u00e8s \u00eatre devenu l'un des secteurs les plus attractifs et rentables du march\u00e9, face au ralentissement de la croissance des services bancaires de d\u00e9tail, affect\u00e9 par les facteurs de la r\u00e9cession \u00e9conomique, ainsi que par la difficult\u00e9 de concurrencer les grandes entreprises pour attirer les clients.<\/p>\n

Les grandes banques, dont Nedbank, Investec, First Rand, First National Bank et Standard Bank, renforcent leur pr\u00e9sence dans ce secteur en cr\u00e9ant des unit\u00e9s sp\u00e9cialis\u00e9es et en d\u00e9veloppant des services bancaires sp\u00e9cifiquement con\u00e7us pour r\u00e9pondre aux besoins de ces entreprises.<\/p>\n

Chiffre d'affaires des entreprises de taille moyenne en Afrique du Sud<\/h2>\n

\"Les<\/p>\n

Le secteur des PME sud-africaines regroupe des entreprises dont le chiffre d'affaires annuel oscille entre 100 millions et 1,5 milliard de rands (6 \u00e0 91 millions de dollars am\u00e9ricains) et qui op\u00e8rent dans des secteurs cl\u00e9s tels que l'industrie manufacturi\u00e8re, les services miniers, l'agriculture, la distribution et la logistique. Les banquiers estiment que ces entreprises b\u00e9n\u00e9ficient de taux de croissance plus \u00e9lev\u00e9s, d'une tr\u00e9sorerie plus solide et d'une plus grande stabilit\u00e9 que les PME, ce qui en fait une source importante de revenus pour les banques.<\/p>\n

Dans ce contexte, Marlon Davids, responsable du secteur des moyennes entreprises chez Nedbank, a confirm\u00e9 que la banque consid\u00e8re ce secteur comme l'un des moteurs les plus importants de sa croissance strat\u00e9gique dans les ann\u00e9es \u00e0 venir, notant que la banque a mis en place une unit\u00e9 ind\u00e9pendante comprenant des \u00e9quipes bancaires sp\u00e9cialis\u00e9es et des comit\u00e9s de cr\u00e9dit ciblant jusqu'\u00e0 301 000 milliards de dollars de moyennes entreprises dans le pays.<\/p>\n

Nedbank pr\u00e9voit d'augmenter le nombre d'employ\u00e9s dans cette unit\u00e9 commerciale.<\/h2>\n

Nedbank pr\u00e9voit d'augmenter le nombre d'employ\u00e9s de cette unit\u00e9 \u00e0 environ 30, contre 10 actuellement, apr\u00e8s que la base de clients ait enregistr\u00e9 une croissance de 501 000 300 000 depuis le lancement de l'unit\u00e9 l'ann\u00e9e derni\u00e8re.<\/p>\n

Pour sa part, Investec Bank estime que ses services bancaires destin\u00e9s aux entreprises de taille moyenne g\u00e9n\u00e8rent un rendement des capitaux propres d'environ 301 000 milliards de dollars, soit pr\u00e8s du double du rendement moyen obtenu par les grandes banques traditionnelles.<\/p>\n

Les banques sud-africaines visent une augmentation de leur client\u00e8le dans ce segment.<\/h2>\n

Nick Riley, responsable des services bancaires aux entreprises et au commerce chez Investec, a r\u00e9v\u00e9l\u00e9 que la banque vise \u00e0 doubler sa client\u00e8le d'entreprises de taille moyenne pour atteindre plus de 7\u00a0000 clients d'ici 2030, tout en augmentant les revenus annuels de ce secteur \u00e0 3,8 milliards de rands, contre environ 1,7 milliard de rands en 2025.<\/p>\n

Il a ajout\u00e9 que la banque a investi plus de 300 millions de rands dans le d\u00e9veloppement d'un syst\u00e8me bancaire int\u00e9gr\u00e9, dont le lancement est pr\u00e9vu avant mars 2027, dans le but d'am\u00e9liorer sa capacit\u00e9 \u00e0 concurrencer les grandes banques dans les services de transactions courantes aux entreprises.<\/p>\n

First National Bank, qui dessert plus de 20\u00a0000 entreprises de taille moyenne, a annonc\u00e9 l\u2019int\u00e9gration de ses unit\u00e9s d\u00e9di\u00e9es aux moyennes et grandes entreprises au sein d\u2019un seul secteur, une initiative visant \u00e0 proposer des produits financiers plus sophistiqu\u00e9s aux entreprises en forte croissance.<\/p>\n

Standard Bank, la plus grande banque d'Afrique en termes d'actifs, \u00e9tudie les opportunit\u00e9s en dehors du march\u00e9 sud-africain, dans le but d'\u00e9tendre ses activit\u00e9s sur les march\u00e9s de l'Est et de l'Ouest du continent, o\u00f9 sa part de march\u00e9 est encore inf\u00e9rieure \u00e0 101 000 milliards de dollars.<\/p>\n

Bill Blackie, directeur des op\u00e9rations bancaires aux entreprises et du commerce international de la banque, a d\u00e9clar\u00e9 que les entreprises de taille moyenne s'impliquent davantage dans le commerce intra-africain que dans leurs relations avec les grands blocs \u00e9conomiques tels que la Chine ou les \u00c9tats-Unis, notant que de nombreuses \u00e9conomies africaines enregistrent de forts taux de croissance.<\/p>\n

Les institutions financi\u00e8res estiment \u00e0 environ 150 milliards de rands la taille des opportunit\u00e9s offertes par le secteur des PME en Afrique, dont 851 TP3T sont concentr\u00e9s en Afrique du Sud, au Nigeria, au Ghana, au Kenya, en Ouganda et en Tanzanie.<\/p>\n

Standard Bank vise \u00e0 augmenter son portefeuille de pr\u00eats d'environ 101 TP3T et \u00e0 porter le volume des d\u00e9p\u00f4ts dans le secteur des services bancaires aux entreprises et aux commerces \u00e0 plus de 725 milliards de rands d'ici 2028, contre 514 milliards de rands en 2025.<\/p>\n

Les analystes estiment que l'intensification de la concurrence entre les banques sur ce segment profitera aux entreprises de taille moyenne en am\u00e9liorant la qualit\u00e9 des services, en proposant des solutions de financement plus flexibles et comp\u00e9titives, et en offrant de meilleurs prix et conditions aux clients.<\/p>","protected":false},"excerpt":{"rendered":"

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