{"id":9927,"date":"2026-05-23T14:30:45","date_gmt":"2026-05-23T12:30:45","guid":{"rendered":"https:\/\/zoomafricanews.com\/?p=9927"},"modified":"2026-05-23T14:30:45","modified_gmt":"2026-05-23T12:30:45","slug":"%d9%85%d9%86-%d9%86%d9%88%d9%84%d9%8a%d9%88%d9%88%d8%af-%d8%a5%d9%84%d9%89-%d9%83%d8%a7%d9%86-%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%86%d9%8a-%d8%a5%d9%81%d8%b1%d9%8a%d9%82%d9%8a%d8%a7-%d9%82%d9%88","status":"publish","type":"post","link":"https:\/\/zoomafricanews.com\/en\/%d9%85%d9%86-%d9%86%d9%88%d9%84%d9%8a%d9%88%d9%88%d8%af-%d8%a5%d9%84%d9%89-%d9%83%d8%a7%d9%86-%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d9%86%d9%8a-%d8%a5%d9%81%d8%b1%d9%8a%d9%82%d9%8a%d8%a7-%d9%82%d9%88\/","title":{"rendered":"From Nollywood to Cannes... How is Africa building its cinematic soft power?"},"content":{"rendered":"

Written by: Mohammed Omran<\/strong><\/p>\n

For decades, the presence of Africa<\/strong> <\/a>While African cinema has had limited roles and parallel sections in major international film festivals, and while the continent\u2019s film industry has continued to face challenges in financing, distribution, and weak access to international markets, recent years have witnessed a gradual shift in the status of African cinema, with the rise of a new generation of directors and filmmakers who have succeeded in presenting more diverse narratives that are more connected to the reality of contemporary African societies.<\/p>\n

At the 79th Cannes Film Festival in 2026, this presence is renewed through a group of works coming from Africa and the African diaspora, an indication of the expansion of African representation within one of the most important film events in the world. Despite the absence of any African film from the competition for the Palme d'Or this year, the continent continues to strengthen its presence in the main sections of the festival, reflecting a deeper transformation that is not only related to artistic recognition, but also to efforts to build a film industry capable of competing globally and transforming cultural creativity into a growing economic force.<\/p>\n

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At the Cannes Film Festival, in the \u201cUn Certain Regard\u201d section, Rwandan director Marie-Cl\u00e9mentine Dosabigambo is participating with the film \u201cBenimana\u201d, alongside Congolese director Rafiki Faryala with the film \u201cThe Boy from Congo\u201d, while Moroccan director Laila Marrakchi represents the Arab and African presence through the film \u201cThe Sweetest\u201d.<\/p>\n

In the Cannes Premiere section, Haitian director Jessica Guigne is participating with her film \u201cMarie Madeleine\u201d, a new indication of the growing presence of Afro-Caribbean voices within global cinema circles, and the expanding space for cultural diversity in major festivals.<\/p>\n

An artistic presence that reflects broader transformations<\/h2>\n

This growing African presence is not isolated from the transformations taking place in the global film landscape. According to UNESCO data, the cultural and creative industries contribute more than 31 TP3T of the global GDP and provide nearly 50 million jobs worldwide.<\/p>\n

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Despite the continent\u2019s large human and demographic potential, Africa still suffers from weak representation in global film financing and distribution circles. However, the UNESCO Creative Industries Report 2024 indicates an acceleration of investments directed towards African content, driven by the growth of digital platforms, the expansion of international co-productions, and the emergence of new regional financing mechanisms.<\/p>\n

Cannes Film Festival: A Gateway to Global Markets<\/h2>\n

The Cannes Film Festival continues to play a pivotal role in supporting the global film industry, as the impact of participation in the festival is not limited to the artistic dimension, but extends to the economic and commercial aspects.<\/p>\n

Being selected for the official program can change the professional and commercial trajectory of a film, by facilitating its international distribution and attracting investors, production companies and digital platforms. The film market accompanying the festival is one of the largest audiovisual industry markets in the world, bringing together thousands of professionals and specialists from more than 120 countries.<\/p>\n

The real challenge is building a sustainable industry.<\/h3>\n

For African cinema, the goal is no longer limited to achieving artistic recognition or winning awards, but has become building an industry capable of creating sustainable economic value.<\/p>\n

Several African countries continue to develop more attractive environments for film production. Morocco is strengthening its position as an international filming destination by developing its infrastructure and offering investment incentives, while South Africa maintains its status as one of the continent's leading technical and production hubs. Nigeria, thanks to its Nollywood industry, remains among the world's largest film producers in terms of annual output.<\/p>\n

<\/p>\n

On the other hand, cinema in many French-speaking African countries continues to face significant challenges, including limited funding, weak distribution networks, high distribution costs, and a persistent reliance on European funding sources. According to data from the International Organisation of the Francophonie, fewer than 51,000 African films currently receive organized international distribution.<\/p>\n

A new generation is redrawing the picture.<\/h3>\n

Despite these challenges, a new generation of African directors and filmmakers is emerging who are working to reshape the image of the continent in world cinema.<\/p>\n

The works participating in the 2026 Cannes Film Festival reflect a remarkable shift in the nature of African cinematic narrative, moving towards themes more closely related to urban reality, social and political issues, and individual experiences, away from the stereotypes that have long dominated Western perceptions of Africa.<\/p>\n

This also coincides with the increasing mobility and collaboration between African creators and their counterparts in Europe, North America and the Middle East, which has contributed to the emergence of more diverse and global production and narrative models.<\/p>\n

A historic opportunity amidst the changing global landscape<\/h3>\n

African cinema is also benefiting from the transformations taking place in the international film scene. Several media reports have indicated a decline in the traditional presence of major Hollywood studios at the 2026 Cannes Film Festival, in contrast to a notable rise in independent productions and auteur cinema from around the world.<\/p>\n

 <\/p>\n

This shift gives more space for films coming from the Global South, including Africa, to reach a wider audience and attract the attention of international investors and distributors.<\/p>\n

However, the biggest challenge facing African cinema remains converting this cultural momentum into sustainable economic gains, through building an integrated system that includes training, production, distribution, intellectual property, digital platforms and content export.<\/p>\n

\"\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629<\/p>\n

In conclusion, the 2026 Cannes Film Festival confirms that Africa is no longer just a subject for stories told on screen, but has gradually become an active participant in the global film narrative industry, and a growing partner in shaping the future of culture and creativity at the international level.<\/p>","protected":false},"excerpt":{"rendered":"

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…<\/p>","protected":false},"author":14,"featured_media":9938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,217],"tags":[3884,2870,3888,3887,3885,73,3883,3886,3882],"class_list":["post-9927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africanews","category-slider","tag-3884","tag-2870","tag-3888","tag-3887","tag-3885","tag-73","tag-3883","tag-3886","tag----2026"],"yoast_head":"\n\u0645\u0646 \u0646\u0648\u0644\u064a\u0648\u0648\u062f \u0625\u0644\u0649 \u0643\u0627\u0646.. \u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0642\u0648\u062a\u0647\u0627 \u0627\u0644\u0633\u064a\u0646\u0645\u0627\u0626\u064a\u0629 \u0627\u0644\u0646\u0627\u0639\u0645\u0629\u061f - Zoom Africa News<\/title>\n<meta name=\"description\" content=\"\u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0639\u0642\u0648\u062f\u060c 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