Written by: Mohamed Ragab
The significant increase in ticket prices for the FIFA World Cup matches has sparked widespread controversy among fans, after the prices of some matches exceeded more than double their original value before the start of the tournament, which highlighted the dynamic pricing system adopted by FIFA.
This system is based on adjusting ticket prices according to demand levels, so that prices increase as public demand for matches increases. This system is used in a number of major sporting and entertainment events.
The resale market is driving prices to record levels.
The huge public demand led to an unprecedented rise in the prices of resold tickets in secondary markets, with some tickets exceeding the $1,000 mark during the group stage matches.
Specialized data showed that ticket and accommodation prices made the tournament one of the most expensive sporting events for fans, which raised criticism about the ability of middle- and low-income fans to attend.
The Portugal vs. Croatia match is taking center stage.
The highly anticipated match between Portugal and Croatia topped the list of the most expensive matches in the round of 32, especially with the great public interest in the confrontation that brings together a number of the most prominent stars of world football.
According to data from resale platforms, the average price of the cheapest available tickets was around $3,225, making it the most expensive match among the matches of the same round.
FIFA encourages the use of the official platform
FIFA has urged fans to use the official, approved resale platform, stressing that it is the only channel that guarantees the legal and secure transfer and delivery of tickets.
The federation pointed out that resorting to unofficial markets may expose fans to problems related to the validity of tickets or the possibility of entering stadiums, stressing the importance of relying only on approved channels.
The dynamic pricing system is one of the modern methods used in selling tickets for sports and artistic events, where prices change continuously according to the volume of demand, the timing of purchase, and the importance of the event.
The use of this system has expanded in recent years in many international tournaments, but it faces increasing criticism due to high prices and the difficulty for ordinary fans to obtain tickets at reasonable prices.
